A new way of working for automotive retail

The agentic operating system for automotive retail.

Go beyond a chatbot or outreach tool. Give every product and agent the same customer, vehicle, and consent context, then let your team govern what happens next.

A dealership storefront showing current published vehicles ready to browse
Cronus showing the dealership's configured agent workforce
Lens finding a test-drive funnel leak and recommending a follow-up journey

A point solution sees one moment. Architera sees the journey.

A chatbot sees a message. An outreach tool sees a list. Architera connects the customer, vehicle, consent, conversation, journey, and outcome context that each product needs.

Point toolsOne slice at a time

Chatbotconversation only

Outreachcontact list only

Website toolbrowsing only

Context fragments. Customers repeat themselves. The team rebuilds the story while each tool optimizes its own window.

Architera platformThe whole journey, one operating context
  1. 01Storefront
  2. 02Configurator
  3. 03Conversations
  4. 04Bookings
  5. 05Analytics
Shared data spine

customer · lead · consent · vehicle · conversation · booking · event

The sale is often lost before your team sees it.

Demand arrives across disconnected tools. Slow first contact and broken follow-up turn real buying intent into an invisible leak.

15.2%

Of qualified sales leads never reached the dealer CRM in 2025.

62.8%

Of returning sales leads received no salesperson response within 24 hours.

38.8%

Of eventual buyers closed after day three, so persistent follow-up still matters.

The agentic answer

Turn the gap into more conversations.

AI agents bring every signal into one governed follow-up system, respond while intent is still warm, and keep working the lead after the first attempt.

Evidence basis

Foureyes' 2026 automotive benchmark records the missing CRM entries, delayed follow-up, and long-tail buying window above. Pied Piper's 2026 lead-response study found that dealers answered 78% of typical web enquiries within 24 hours, but only 51% when the question needed thoughtful human help.

27 ptsresponse gap

when a question needs human help

Sources: Foureyes, 2026 Automotive Dealer Benchmarks · Pied Piper, 2026 ILE study

Cronus agentic workforce

Build the team your dealership actually needs.

Give named agents clear jobs on shared customer context. Build as many as you need, name them your way, and decide where people stay in the loop.

01
Layla

Customer concierge

Answers buyer questions, captures intent, and keeps the conversation moving.

02
Daniel

Sales

Works warm leads, prepares the next step, and hands decisions to the team.

03
Omar

Service

Handles service questions, visit coordination, and owner follow-up.

04
Nora

Conversation supervisor

Keeps conversation quality in view, surfaces review patterns, and reinforces guardrails.

05
Maya

Knowledge supervisor

Finds unanswered questions and turns recurring knowledge gaps into a learning queue.

Build as many as you need.

Name them your way.

Shared intelligenceOne memory. One knowledge base. One governed context.

Messaging, email, and voice work from the same customer record and dealership knowledge.

AI-driven

Performance guidance

Highlights where follow-up is losing momentum and suggests the next review.

AI-driven

Quality review

Reviews real work while keeping the supporting record visible to your team.

Your team decides

Autonomy with a visible brake pedal.

Set which work needs approval, pause an agent, or take over a customer conversation. The controls stay beside the work, not buried in settings.

01Approve02Take over03Pause

Omnichannel commerce

One buying journey across every channel.

Publish current stock, capture the customer's exact configuration, and make every page a route into the same sales operation.

A live vehicle storefront with published stock and real availability
Stock onlinePublish real availability.

Put current vehicles online with the reservation path attached.

A customer configuring a blue Mercedes-AMG GT with the available paint options in view
Configure and capture intentReceive the exact specification.

Let customers build the car they want and hand the complete configuration to your team.

A published vehicle page with configure, test-drive booking, and available-stock actions
Every contact pathMake every page actionable.

Give buyers clear routes to configure, book a test drive, browse stock, call, or message.

Your marketing and follow-up run themselves, under your control.

Set the outcome once. AI keeps the audience current, adapts the next message to each customer, and hands the work back when your rules call for judgement.

Marketing objectiveRe-engage test-drive interest while it is still warm

Audience, timing, and channel stay current as customer signals change.

  1. 01Intent appears

    Page, vehicle, and consent arrive together.

  2. 02Audience updates

    Customers enter and leave as their situation changes.

  3. 03Follow-up adapts

    The next message uses the latest context and outcome.

  4. 04Your team steps in

    Approvals, exceptions, and live opportunities surface.

Control stays with the dealershipReview before launchApprove important stepsPause or take overKeep the activity history
Conceptual view of one governed marketing loop.

One operating model, from signal to action.

Customer interfaces, the dealer workspace and governed agents share one current context. Existing dealer systems stay connected beneath it.

Customer interfacesEvery touchpoint reads and writes the same journey

Pages

Website and CMS

Atlas

Storefront and digital offers

Forge

Configurator and product curation

Cronus

Conversations and journeys

Dealer workspaceThe shared operator interface across every product
Live operating workspace

Customers · inventory · conversations · journeys · bookings

Lens intelligenceSee · ask · steer
Shared agentic operating systemOne intelligence layer. One governed agentic workforce.
IntelligenceUnderstand the whole journey

Shared identity and memory

Live retrieval and grounding

Observability and evaluation

Workforce and actionMove the work forward

Agent orchestration

Governed tool use

Human command

Policy and control
AI governanceHuman in the loopPrivacy by designConsentSecured accessAudit trail
Customer data platform (CDP)One current dealership record beneath every experience
Shared identityLive inventoryConversation contextConsent stateBookings and commerceUnified event record
Dealer-system interfacesExisting infrastructure remains connected
Secure integration layer
Customer recordsCRM systemStock systemDMS systemsAdditional sources
Read how the platform works

Why AI-native matters.

One core, one customer memory, and a system that gets more useful every time it works.

Explore why AI-native

Lens

Find the leak. Put the fix in motion.

Ask where conversion is breaking. Lens calculates the funnel from dealership data, keeps the evidence in view, and points to a governed next step such as a follow-up journey.

Go from diagnosis to the right workflow without assembling another report.

Lens finding a test-drive funnel leak and recommending a follow-up journeyLens finding a test-drive funnel leak and recommending a follow-up journey
Lens · leak foundSee where the funnel breaks, then open the journey that can fix it.

Cronus web chat

Not just a chatbot. Your agentic web layer.

Cronus web chat keeps one customer thread across every page. It remembers the vehicle, answers from current stock, and carries a completed request to your team.

Closed Cronus web chat on the dealer website

Put one dealership brain behind every customer journey.

Move beyond isolated chatbots and outreach tools. Connect the journeys you already run, give every product and agent a fuller picture, and keep your team in command.

See the platform in your dealership context.

We will walk through the product, your priorities, and the right place to begin.

Questions dealers ask before a demo.

How does Architera work with the systems we already use?

Architera is designed to work with the systems and channels a dealership already runs. The first scope is agreed around the data and customer journey that matter most, with deeper CRM or DMS connections handled explicitly.

Where should a dealership start?

Most teams start with one customer journey where faster response, consistent follow-up, or clearer visibility matters. The platform can expand without splitting the customer record as more products, channels, and agent roles are added.

How much control do we keep over the AI?

Your team sets approval rules, sees the supporting record, pauses an agent, and takes over a conversation. Human control is part of the operating surface, and significant actions are auditable.

Which channels and languages can Architera support?

Cronus supports web chat, WhatsApp, and email, with voice enabled where the operating setup supports it. Architera is multilingual and supports right-to-left experiences; the exact channel and language scope is confirmed during setup.

How is dealership data protected?

Architera is cloud-hosted, secured, and built for GDPR readiness. Dealership data is isolated, access is controlled, and significant platform actions are auditable so your team can inspect what happened.

How do you keep AI answers trustworthy?

AI work is grounded in governed dealership context, constrained by the agent's role, and reviewed through visible controls. Lens keeps figures tied to verified data, while customer-facing work can be approved or taken over by your team.